Why all the love for black?
The story probably began around 1962 when Coco Chanel created her legendary “little black dress” which can be worn anytime, to any occasion. Ever since then, the promise of timelessness rests in all these clothes, because we can vary the look of it with all kinds of accessories in any way we want. Back in the day, Coco’s creations made all other designers’ clothes look boring and old-fashioned. So basically, the timeless black piece hasn’t existed since the beginning of time, it’s quite the contrary as its popularity in everyday women’s fashion is not even 100 years old. I think it’s safe to say that almost everyone has at least a few black pieces of clothing in their collection, and we can mix and match these in any way we want to. The world trend is again (and still) using black by the way.


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